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While inserts with positive messaging about quitting, as used on the Canadian inserts, were viewed as potentially helpful, inserts that challenged the idea that RYO was not less harmful than cigarettes were generally dismissed
The irony is that until we have the answer, narrow interpretations of the results of individual studies risk doing further harm, undermining public confidence in science and possibly discouraging quit attempts
The most successful health campaign in modern history How one number explains how were winning the 60-year war on smoking
Since the average cigarette pack contains 20 cigarettes, the researchers expected that the risk of heart disease or stroke for a 1-cigarette-per-day smoker would be just 5 percent of that of a pack-a-day user
In addition, the IFS quality assessment creates greater transparency, traceability, safety and hygiene throughout the value chain, thereby contributing to the continuous improvement of safety for consumers
